This guide is for individuals with coloured or highlighted hair seeking to maintain vibrant colour. The L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo effectively neutralizes unwanted yellow and orange tones, preserving your hair's brilliance. For optimal and lasting results, consistent use as part of your hair care routine is recommended to combat brassiness effectively.
Anti-Brassiness Formula: Specifically designed with purple pigments to visibly neutralize unwanted yellow and orange tones in coloured or highlighted hair.
Colour Protection: Helps to preserve the vibrancy, freshness, and cool undertones of your hair colour, extending the life of your dye.
Targeted Application: Formulated for the unique needs of coloured or highlighted hair, ensuring optimal results without affecting natural hair colour.
Elvive Series Integration: Part of the trusted L'Oreal Elvive Colour Protect range, ensuring synergy with other products in the line.
Convenient Volume: Comes in a 200ml bottle, providing sufficient product for regular use as part of an ongoing hair care regimen.
Effective Tone Correction: Actively neutralizes brassy yellow and orange undertones, enhancing cool tones.
Vibrant Colour Maintenance: Helps keep coloured and highlighted hair looking fresh and vibrant between salon visits.
User-Friendly: Easy to integrate into a regular hair washing routine, requiring only a few minutes per use.
Trusted Brand: Developed by L'Oréal Paris, a well-known brand in hair care.
Specific Hair Type: Primarily effective and intended for coloured or highlighted hair; not designed for uncoloured hair.
Requires Regular Use: Best results are achieved with consistent application, not a one-time fix.
Potential for Over-Toning: If left on for too long or used too frequently, especially on very porous or light blonde hair, it can leave a temporary purplish tint.
Effective Tone Correction: Actively neutralizes brassy yellow and orange undertones, enhancing cool tones.
Vibrant Colour Maintenance: Helps keep coloured and highlighted hair looking fresh and vibrant between salon visits.
User-Friendly: Easy to integrate into a regular hair washing routine, requiring only a few minutes per use.
Trusted Brand: Developed by L'Oréal Paris, a well-known brand in hair care.
Specific Hair Type: Primarily effective and intended for coloured or highlighted hair; not designed for uncoloured hair.
Requires Regular Use: Best results are achieved with consistent application, not a one-time fix.
Potential for Over-Toning: If left on for too long or used too frequently, especially on very porous or light blonde hair, it can leave a temporary purplish tint.
The L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo works on the principle of colour theory. Purple is directly opposite yellow and orange on the colour wheel. When applied to hair, the purple pigments in the shampoo effectively cancel out and neutralize these unwanted warm tones, restoring a cooler, brighter, and more salon-fresh look to your coloured or highlighted hair.
Frequency: Use this shampoo typically 1-2 times per week, or as brassiness becomes noticeable. Adjust frequency based on your hair's specific needs and the intensity of brassy tones.
Application: Apply the shampoo to wet hair, gently massaging it into a lather, focusing on areas with brassiness.
Leave-in Time: For effective neutralization, leave the shampoo on for 1 to 3 minutes. For more intense brassiness, you may extend this time up to 5 minutes, but monitor your hair carefully to avoid over-toning.
Rinse Thoroughly: Rinse your hair completely with lukewarm water until the water runs clear and no product residue remains.
Follow Up: For optimal hair health and softness, always follow with a conditioner, preferably one designed for coloured hair.
Using this shampoo is straightforward:
Wet your hair thoroughly.
Dispense a suitable amount of shampoo into your palm (adjust for hair length and thickness).
Apply to hair, working into a rich lather from roots to ends.
Leave on for the recommended time (1-3 minutes, up to 5 for intense brassiness).
Rinse hair thoroughly until water runs clear.
Hair Type: This product is specifically formulated for coloured or highlighted hair. It is suitable for all hair types that have undergone colouring processes.
User Group: Designed for adults (age_group: "adult") of all genders (gender: "Unisex").
Not Recommended For: Uncoloured or non-highlighted hair, as it may not provide the desired effect and could potentially impart a slight tint to very light, uncoloured strands if left on too long.
Storage: Store the bottle upright in a cool, dry place, away from direct sunlight and extreme temperatures.
Closure: Ensure the cap is securely closed after each use to prevent product drying out or spills.
Shelf Life: Refer to the packaging for the PAO (Period After Opening) symbol, typically indicating how many months the product is good for after opening.