Pure Colour Shampoo locks in colour and preserves chemical styles, allowing you to go longer between salon visits. This sulphate-free, anti-fade formula enhances body, bounce, and shine while soothing and conditioning the scalp after treatments. Pro-vitamin B5 adds shine and silkiness, improving hair manageability and body, and reducing damage from harsh chemical treatments. It also hydrates dry and damaged scalps post-treatment or coloring. Clinical tests show colour lasting up to 100% longer and protection for up to 24 washes compared to standard shampoo and conditioner.