Reduce hair fall by 77 percent due to breakage with our latest advancement for thinning hair: the invati ultra advanced 4-step system. The first step in this routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, the formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left looking shiny. When paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken the look of hair. Dermatologist evaluated. 94 percent naturally derived. Vegan. Leaping Bunny Approved. From plant, non-petroleum mineral sources, and or water. Aroma Soothing Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.