Introducing Air Blur - moisturising matte liquid lipsticks for dreamy lips that demand attention. This lipstick offers bold colour with a nourishing formula that cushions lips with a comforting blend of vitamin E, jojoba seed oil, and meadowfoam oil for a plush, pillowy pout. Mattes are back and it's time to wear Air Blur your way - the smooth, whipped formula can be pressed onto lips with fingers for a soft-focus blur or used to achieve a full-bodied bold lip with multiple layers. Key features include bold colour payoff with a blurred soft-focus finish, whipped velvet formulas with no caking, cracking, or drying, and a comforting blend of lip-loving ingredients. It provides long-lasting, ultra-comfortable wear and has a cloud-light pillowy matte finish applied with ease using a tear-shaped applicator. Available in 14 shades, including Dreamy which is a cool-toned red. To use, apply with the tear-shaped applicator, starting with the cupid's bow and outer lip line, then fill in. Gently press with fingertips to blur edges. Apply multiple layers for more intense colour payoff. This product is cruelty-free and vegan.