This is no ordinary dog shampoo, with its gentle fragrance and strong cleaning formulation. Wags has been producing professional dog grooming products for over 20 years, endorsed globally in the professional pet industry, and is now available for home use. High in natural origin content, their products contain key natural origin ingredients to nourish, repair, and restore your dog's skin and coats for good health and wellbeing. It features a vegan-friendly and paraben-free formulation. Rich in golden honey and shea butter, scattered with accents of heliotrope and orchids, leaving a powdery trail of musk and soft coconut. This shampoo, paired with the odour neutralizer, eliminates malodours, leaving a long-lasting fresh fragrance. Containing natural deodorizer (saccharomyces ferment), natural enzymes break down the proteins that cause bad smells. With the addition of Aloe Vera Leaf Juice, Hyaluronic Acid, and natural wheat protein Vitamin E, it hydrates and nourishes your dog's skin and coat, leaving it healthy, shiny, and smelling fabulous. Suitable for dogs from 12 weeks old.