The Aveda Shampure Nurturing Shampoo is designed for individuals of all hair types seeking a gentle yet effective cleansing experience. Its key benefit lies in its 98% naturally derived, silicone-free formula that weightlessly nourishes while infusing hair with a calming aroma from pure flower and plant essences. A key consideration for users is the unique, natural aroma, which is a blend of 25 essences.
98% Naturally Derived: Formulated with ingredients sourced from plants, non-petroleum minerals, or water, offering a mindful approach to hair care.
Silicone-Free Formula: Provides a clean feel without silicones, allowing hair to retain its natural texture and movement.
Enriched with Abyssinian Oil: This key ingredient contributes to the shampoo's ability to gently cleanse and weightlessly nourish.
Gently Cleanses: Effectively removes impurities without stripping hair of its natural moisture.
Weightlessly Nourishes: Leaves hair feeling soft and healthy without any heavy residue.
Calming Aroma: Features a signature blend of 25 pure flower and plant essences, providing a soothing sensory experience during use.
Suitable for All Hair Types: Designed to deliver benefits across a wide range of hair textures and conditions.
High Natural Derivation: 98% naturally derived content aligns with preferences for plant-based products.
Silicone-Free Benefits: Promotes a lighter, more natural feel without product buildup.
Gentle and Nourishing: Effectively cleanses while providing weightless nourishment suitable for frequent use.
Distinct Calming Aroma: The unique blend of 25 flower and plant essences offers a relaxing sensory experience.
Universal Hair Compatibility: Designed to work effectively on all hair types.
Subjective Aroma: The specific blend of 25 flower and plant essences may not appeal to every user's scent preference.
Lather Expectation: As a naturally derived and silicone-free shampoo, it might produce less lather than conventional shampoos, which some users may need to adjust to.
High Natural Derivation: 98% naturally derived content aligns with preferences for plant-based products.
Silicone-Free Benefits: Promotes a lighter, more natural feel without product buildup.
Gentle and Nourishing: Effectively cleanses while providing weightless nourishment suitable for frequent use.
Distinct Calming Aroma: The unique blend of 25 flower and plant essences offers a relaxing sensory experience.
Universal Hair Compatibility: Designed to work effectively on all hair types.
Subjective Aroma: The specific blend of 25 flower and plant essences may not appeal to every user's scent preference.
Lather Expectation: As a naturally derived and silicone-free shampoo, it might produce less lather than conventional shampoos, which some users may need to adjust to.
The Aveda Shampure Nurturing Shampoo is designed to integrate seamlessly into your regular hair care routine. Its core performance lies in its ability to gently cleanse and weightlessly nourish all hair types. Users can expect their hair to feel clean, soft, and refreshed without any heavy residue. The unique blend of 25 pure flower and plant essences provides a calming aroma that elevates the shower experience.
How to Use for Optimal Results:
Wet Hair Thoroughly: Ensure your hair is completely wet from root to tip.
Apply Shampoo: Dispense a small amount of shampoo into your hands. The amount needed will vary based on hair length and thickness, but typically a dime to quarter-sized amount is sufficient.
Lather and Massage: Work the shampoo into a gentle lather, focusing on massaging your scalp with your fingertips. Ensure the product is distributed evenly through your hair.
Rinse Completely: Rinse your hair thoroughly with water until all shampoo residue is gone. For best results, follow with Aveda Shampure Nurturing Conditioner.
Setup & First Use:
Simply open the bottle and dispense the desired amount for use. No complex setup is required. For the initial application, familiarize yourself with the shampoo's unique lathering properties – as a silicone-free formula, it may produce a gentler foam.
Compatibility:
Hair Types: Compatible with all hair types, from fine to thick, straight to curly.
Age Group: Designed for adult use.
Product Series: Best used as part of the Aveda Shampure series for a consistent experience.
Care & Storage:
Storage: Store in a cool, dry place away from direct sunlight to maintain the integrity of its natural ingredients and aromatic essences.
Container Care: Keep the cap securely closed when not in use to prevent contamination and spillage.
Longevity: Use within the recommended period after opening, typically indicated by a PAO (Period After Opening) symbol on the packaging, to ensure optimal efficacy.