Trending in Beauty: what UK shoppers are buying — 20 April 2026
By James Maxwell
20 April 2026

Published 2026-04-20 by James Maxwell

Spring is pulling shoppers toward two things right now: affordable everyday staples and a handful of more considered skincare splurges. Based on Shopping.co.uk search and click data this week, the products below are seeing the sharpest spikes in interest across haircare, makeup, fragrance, and skin. Here’s what’s worth your attention and what’s priced well right now.

This week’s most-searched products

MONDAY Volume Shampoo

The MONDAY Haircare Volume Shampoo 350ml is a sulphate-free volumising shampoo that’s been quietly building a following in the UK since it crossed over from the US market. At £3.74, it sits well below the £6–£8 you’d pay for comparable volume-focused shampoos from Aussie or Herbal Essences. Spring is peak season for this kind of product as shoppers swap heavy winter formulas for lighter alternatives. The matching MONDAY Volume Conditioner is also trending this week at the same price, though we’d suggest picking just one to try first before committing to both.

Makeup Revolution Duo Brow Definer

The Makeup Revolution Duo Brow Definer in Dark Brown is a double-ended pencil with a fine tip on one side and a spoolie on the other. At £2.89, it’s one of the cheapest brow tools on the market — the Benefit Precisely My Brow Pencil does a similar job but costs £24.50, making Revolution’s version about 88% cheaper. Brow definers consistently spike in searches around spring and early summer as people shift away from fuller, heavier makeup looks. Stock appears widely available at the time of writing across several UK retailers.

Avant Caffeine 2-in-1 Face & Eye Serum

The Avant Skincare Flawless Energising & Oxygenating Caffeine 2-in-1 Face & Eye Serum is a dual-action treatment targeting puffiness and dullness around the eyes and across the face. It’s priced at £46 for the original pack. That’s a significant step up from high-street caffeine serums (The Inkey List’s Caffeine Eye Serum is £12.99), but Avant positions itself in the premium independent skincare tier, and the 2-in-1 format does reduce the need for a separate eye product. One limitation: Avant isn’t stocked in major UK chains, so returns and exchanges can be less straightforward than with Boots or Lookfantastic purchases.

Shiyaaka Blue EDP by Khadlaj

The Shiyaaka Blue 100ml EDP by Khadlaj is a Middle Eastern fragrance house offering a fresh, aquatic-leaning scent at £14.67 for a full 100ml bottle. For context, a 100ml bottle of Acqua di Gio by Giorgio Armani , probably the most famous fragrance in this style , costs around £85 to £100 at UK retailers. Khadlaj has been gaining traction on fragrance forums and TikTok as part of a broader trend toward affordable Arabic perfume houses. This is a solid entry point if you want a long-lasting EDP without the designer price tag.

RoC Retinol Correxion Daily Moisturiser SPF30

The RoC Skincare Retinol Correxion Wrinkle Correct Daily Moisturiser SPF30 30ml combines a low-concentration retinol with daily sun protection in a single step. It’s priced at £19.99. That’s competitive against the Olay Regenerist Retinol 24 Moisturiser (around £22–£25), though RoC’s inclusion of SPF30 is the more practical choice for a morning routine. The 30ml size is on the smaller side for a daily moisturiser , expect roughly six to eight weeks of use at typical application rates. RoC is a clinically focused brand with decades of retinol research behind it, per the brand’s own published data.

Revolution Fix & Glow Fixing Spray

The Revolution Fix & Glow Fixing Spray is a 100ml setting spray that promises both makeup longevity and a subtle glow finish. At £8.99, it’s cheaper than the Urban Decay All Nighter Setting Spray (100ml, around £28) and the NYX Matte Finish Spray (around £10). Setting sprays have been a consistent growth category in UK beauty for the past two years, and this one is picking up clicks likely because it bridges the gap between matte-finish sprays and illuminating mists. The 100ml size is standard for this category and should last two to three months with daily use.

Make Up For Ever Artist Color Pencil

The Make Up For Ever Artist Color Pencil in 506 Endless Cacao is a waterproof, multi-use liner that works on eyes, lips, and brows. At £19, it’s priced above drugstore alternatives but below most luxury equivalents , Charlotte Tilbury’s Lip Cheat liner is £20 and does one job. The Cacao shade is a warm brown that works across a wide range of skin tones, which likely explains why this specific shade is the one trending rather than the broader range. Make Up For Ever is a professional brand originally built for stage and film work, so the pigment payoff and wear time tend to outperform most high-street options.

2-Hour Perfume Experience with Bubbly for One

The 2-Hour Perfume Experience with a Glass of Bubbly for One (Floral) is an experience gift rather than a product: you attend a guided session to blend and take home a personalised floral fragrance. It’s priced at £29 via Wowcher. Comparable perfume-making workshops in London typically run from £45 to £80 per person, so this represents solid value if the experience quality holds up. It’s trending now because we’re squarely in the gifting run-up to early summer occasions , birthdays, Mother’s Day follow-on purchases, and pre-holiday treats. One thing to check before buying: confirm the session locations available, as Wowcher experience deals can vary significantly by region.

The best value pick this week is the MONDAY Volume Shampoo at £3.74. It undercuts most comparable high-street volumising shampoos by at least £2 and has the product quality to back up the price. One to watch is the Khadlaj Shiyaaka Blue EDP: at £14.67 for 100ml, it’s the kind of fragrance that tends to sell out quietly before most shoppers notice it, and the aquatic-fresh category is always strong heading into summer.

Best place to buy: Compare prices across UK retailers on Shopping.co.uk , we’re tracking live prices on all ten products listed above, including any retailer promotions.

vs. premium alternatives: The Make Up For Ever Artist Color Pencil at £19 and the RoC Retinol Moisturiser at £19.99 both hold up well against rivals costing 30–50% more. Neither requires a compromise on performance to justify the price.

Our take: If your budget is tight, the Revolution and MONDAY picks give you the most product for your money this week. If you’re spending more deliberately, the Avant Caffeine Serum and the perfume experience are the two that offer something harder to find at a lower price point.

Frequently asked questions

Is MONDAY Haircare available in UK shops?
MONDAY Haircare is primarily sold online in the UK through retailers including Amazon and Lookfantastic. It’s not yet widely stocked in physical high-street chemists, though availability has been expanding since 2024. Shopping.co.uk tracks prices across multiple UK stockists , compare them here: https://www.shopping.co.uk

Is the Avant Skincare caffeine serum worth £46?
It depends on your skincare priorities. At £46, it costs significantly more than high-street caffeine serums like The Inkey List (£12.99), but it combines face and eye treatment in one product and sits in a premium formulation tier. If you’re already spending on a separate eye cream and face serum, the 2-in-1 format could actually save money. If you’re new to caffeine serums, start with a cheaper option first.

Where can I find the cheapest price on the RoC Retinol Correxion Moisturiser in the UK?
The RoC Retinol Correxion Daily Moisturiser SPF30 30ml is stocked at Boots, Amazon, and several independent online pharmacies. Prices fluctuate, and Boots occasionally includes it in 3-for-2 skincare promotions. We’re tracking current prices across UK retailers at https://www.shopping.co.uk

Are Wowcher perfume experience gifts reliable?
Wowcher experience gifts vary by provider. The 2-Hour Perfume Experience listed here is offered at £29 versus the typical £45–£80 market rate for similar workshops. Before purchasing, check the listed locations and read recent reviews on Trustpilot for the specific experience provider, as quality can differ from the Wowcher platform itself.

Read more on Shopping.co.uk

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