Samsung’s The Frame is built to not look like a TV at all. Switch it off and the screen fills with a rotating gallery of art instead of going black, a genuinely different pitch from every other set in the living room. That idea now spans four screen sizes and a live UK price range from £319 to just under £3,000. We checked live prices across every tier to see what the extra money actually buys.

Every Frame model shares the same core idea: a matte, anti-reflective QLED display designed to be looked at even when there is nothing playing, plus a bezel you can swap for a different finish so the whole unit reads as a picture frame rather than a screen on the wall. What changes across the range is generation, panel technology and, at the top, the backlight itself. Here is a genuine pick at each size, with the cheapest live price we could verify.

The 32 inch is the smallest Frame Samsung sells and the only one still running the older 2023 QE32LS03C generation, a sensible trade-off given it is aimed at bedrooms and small rooms rather than a main living room set. You still get the matte display and Art Mode, just at Full HD rather than 4K, which is barely noticeable at this screen size and viewing distance.

Cheapest live price: £319, matched by Joybuy UK and PRC Direct, with most other stockists sitting between £359 and £399.

Step up to 43 inch and you move onto the newer 2025 QE43LS03FA generation, which brings full 4K resolution and Samsung’s Vision AI processing to a size that suits a smaller living room or a large bedroom without dominating the wall.

Cheapest live price: £559, matched by Joybuy UK, OnBuy and PRC Direct, with AO and Samsung’s own store both close behind at £579.

This is the size most people picture when they think of The Frame: a proper main-room set, still on the 2025 QE65LS03FA generation, with the same 4K Vision AI processing as the 43 inch scaled up. It is also the tier with the widest retailer choice, which is exactly where a price comparison earns its keep.

Cheapest live price: £899, matched by Joybuy UK, Samsung UK and Samsung Business UK, with Currys close behind at £899.97 and most independent retailers landing between £949 and £1,099.

The Frame Pro is not just a bigger Frame. It is a separate, newer 2026 QE75LS03H generation that swaps the standard QLED backlight for Neo QLED with Mini LED, Samsung’s brighter, more precisely dimmed panel technology, alongside the same Vision AI processing. That is a genuine spec upgrade on top of the size jump, not just a bigger version of the same panel.

Cheapest live price: £2,799, matched by Currys, Samsung UK and Samsung Business UK, with Very at £2,999.

A clear pattern holds across every size we checked: Samsung’s own two storefronts, Samsung UK and Samsung Business UK, consistently price at or within a few pounds of the cheapest independent retailer, so buying direct is rarely a mistake. Joybuy UK and PRC Direct undercut the market at the 32, 43 and 65 inch sizes specifically, while the familiar high street names, Currys, AO, Very and B&Q, tend to sit a little higher, generally within £50 to £150 of the cheapest verified price rather than wildly out of line.

One honest flag from the research: at the 43 inch size, an eBay listing was pricing the same model at £899, well above the £559 to £649 cluster every other retailer agreed on. That is a stale or mismatched listing rather than a real live price, and we have excluded it from the range quoted above. It is a useful reminder to check a retailer’s own site rather than a marketplace listing when the number looks out of step with everyone else.

For most buyers, the 65 inch at £899 is the sensible default: it is the size The Frame was really designed around, and the retailer choice at this tier means there is almost always a competitive price live somewhere. The 32 inch at £319 is the right call for a bedroom or secondary room where Full HD is genuinely enough. The 43 inch at £559 is worth considering if your living room is on the smaller side and you would rather not stretch to 65 inch. The Frame Pro at £2,799 only makes sense if you specifically want the Mini LED backlight and the newer processor, the size and the panel technology both jump at once, so treat it as a different product from the standard Frame rather than simply a bigger one.

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What is Art Mode and why does it matter?
Art Mode is the feature that gives The Frame its whole identity: instead of a black screen when the TV is not in use, it displays artwork, photography or your own images, dimmed to match the room’s ambient light. It is present across every size in this range, from the 32 inch up to the Frame Pro.

Is the Frame Pro worth the extra money over the standard Frame?
If you specifically want Neo QLED with Mini LED backlighting and Samsung’s newest processing generation, yes, that is a real technical upgrade, not a marketing label. If you mainly want the art-display party trick, the standard Frame at 65 inch delivers the same core experience for around a third of the price.

Can I change the bezel or frame colour around the screen?
Yes. Samsung sells interchangeable bezels in several finishes separately from the TV itself, which is how The Frame keeps its picture-frame look regardless of your room’s decor. Bezels are sold as standalone accessories rather than bundled with every TV, so budget for one separately if the included finish is not what you want.

Does the 32 inch Frame have the same matte, anti-reflective screen as the bigger sizes?
Yes, the matte QLED finish is consistent across every size we checked, including the smallest 32 inch model, even though that one is a Full HD panel rather than 4K.

Do these TVs come with a wall mount included?
Some retailer listings for the 65 inch and 75 inch Frame Pro specifically mention a slim-fit wall mount included in the box, which is worth checking on the exact listing you are buying from since it is not guaranteed across every retailer or every size.